ThinkPad Design

Here you can find information about the optical design of ThinkPads as well as accompanied marketing material and branding products like Screensavers, Wallpapers etc. .

ThinkPad Marketing

The introduction of the ThinkPad i series was accompanied by a marketing campain, developed by the japanese designer Ken Miki. The campain was built around a "ThinkPad Dog", which was a black labrador with a red nose. The nose carried a strong association with the strongest ThinkPad brand symbol, the ThinkPad TrackPoint.